More recently he worked on the establishment of a silicon–photovoltaics research lab for Qatar Foundation and is an active University lecturer at Paris-Sorbonne University, Abu Dhabi and the American University of Beirut in Solar Energy and Physics. He has authored and co-authored more than 30 publications in scientific peer-reviewed journals, and 10 in broad audience media; the list can be found here.
Since 2015, he is the CEO of Eedama as well as the co-founder of a Lebanese not-for-profit working on environmental justice: Jibal NGO. He spends most of his time training, coaching and mentoring innovators and entrepreneurs who want to work on green projects, from nanotechnological innovation to farm-schools.
He cofounded Whitelogs, and mushroom green business, and Alternative Tour Beirut, an alternative tourism company, in Lebanon. He is the president of the Board of the Center for Social Research and Action (Lebanon, Cyprus) and has been a member of the Global Advisory Panel of the Science and Innovation Park of the UAE University.

He has been the Finance Manager of Blue Ocean Creations, a multi-disciplinary travel company, since its inception in 2019.

In 2020, Jad embarked on a new journey driven by a desire for self-actualization and community involvement. He became a part of Jibal NGO, as a financial and administrative coordinator and transitioned into the role of Access to Market Coordinator. In this capacity, he dedicates his efforts to developing alternative sales channels for small-scale farmers while ensuring that consumers have improved accessibility to food.

With a newfound focus on sustainability and the circular economy, Jad joined Eedama in 2021, to actively support impactful businesses in their development. He is Eedama’s Finance Manager and accompanies social enterprises’ executives in developing their businesses.

Ekaterina is a certified Climate Fresk and Living Soils instructor, as well as a certified yoga teacher. She believes that sustainability and yoga are interconnected, as both emphasizing conscious living, mindfulness, and integrity. Sustainability focuses on making choices that protect and preserve the environment for future generations, which requires a mindful approach to consumption, waste, and overall lifestyle. Yoga promotes mindfulness, self-awareness, and a holistic approach to well-being, encouraging individuals to live with intention and integrity. Both practices advocate for a harmonious relationship with the world around us. At Eedama, which stands for “To Make it Last,” she is dedicated to making a lasting positive impact on her life, her family, community, and beyond. Through her work, Ekaterina aims to inspire others to live mindfully and sustainably, ensuring a better future for all.

she combines technical knowledge with a deep passion for raising awareness. Her work has reached thousands through programs delivered with Eedama and earlier roles, engaging people of all ages in meaningful conversations about sustainability. As a mother, Walaa is driven to teach the way she hopes her child will be taught—with care, respect, and inspiration. She brings that same mindset when working with adults, aiming to spark curiosity and bring out the best in every participant. Known for her inclusive, hands-on approach, Walaa designs and leads workshops that make complex topics accessible and empowering. She is driven by a simple yet powerful goal: to enlighten minds and inspire meaningful action toward sustainability.

Her technical expertise spans project management, research, monitoring and evaluation, human resource management, training, facilitation, and coaching. She has also co-authored several publications, some of which are in peer-reviewed scientific journals.

She is currently undertaking her Master’s in Sustainability and Circular Bioeconomy and has a background in environmental and public health. She is also a member and facilitator at the Center of Competence on Humanitarian Negotiation (CCHN).

Zeina finds immense satisfaction in being part of a professional team that is efficient and makes a significant social and environmental impact. At Eedama, she projects’ coordinator, trainer and coach, and is also a project manager at Jibal, a sister organization to Eedama.

She started to focus on environmental sustainability after taking part in Ocean for Life 2013, an ocean science and cultural exchange program in the United States organized by NOAA of the US government.
After earning her Permaculture Designer certification from Geoff Lawton on the Greening the Desert Project, she attended the Syntropic Agroforestry workshop with Ernst Gotch in Portugal, and the R&D Degrowth Summer School in Catalonia.
Corinne started collaborating with Eedama at the beginning of 2019 and works as a permaculture design consultant and as a coordinator, trainer, and content developer for education projects. Beyond her role at Eedama, she works with Jibal as the education program coordinator, project manager, researcher, trainer, and content developer.

I specialize in farm design and management, compost production, biogas systems, and agro-industrial processes, offering tailored, results-driven strategies for both private enterprises and non-profit organizations.

My work spans from large-scale farms to eco-villages, where I integrate sustainable practices that boost productivity while restoring ecological balance. I’ve led projects that include composting at scale, input production for regenerative farming, organic feed replacement for livestock, waste management, and the development of biogas and micro-hydro energy systems.

I also consult on sustainable urban landscaping and agro-industrial development, helping clients build resilient operations that are economically viable and environmentally sound. My approach is grounded in practical outcomes, guiding farmers, companies, and institutions toward a more sustainable and profitable future.

She began her career in HR and business development but soon followed her entrepreneurial spirit to start her own sustainability-focused business.

Through her brand, she creates functional home decor using eco-friendly materials and promotes hands-on learning through creative workshops. Aisha is self-taught in many of the skills she uses today, constantly exploring new techniques and ideas. Her workshops reflect her values—bringing people together through art, creativity, and environmental awareness.

Known for her warm personality, strong communication, and problem-solving mindset, Aisha connects easily with people of all ages. She’s excited to contribute to Eedama’s mission and help others learn more about sustainable living in a fun, approachable way.

she thrives on solving complex challenges. Committed to continuous learning, she actively pursues innovative projects that drive meaningful impact. Believing sustainability is a shared responsibility, and is dedicated to shaping a greener future.

The social, human-centered part. Her expertise lies in social sustainability, place-making strategies, and urban conservation; subjects she has explored through academic research and international conference presentations. At Eedama, Huda oversees daily operations and leads collaborations with key partners across the UAE, including Al Ghurair Foundation, ALDAR, Masdar City, ADNOC and the Abu Dhabi Environmental Agency. With a strong focus on Education for Sustainable Development (ESD), she designs and delivers impactful sustainability learning programs tailored to corporations, universities, and schools. Over the past eight years, she has created and delivered impactful learning experiences that have reached more than 20,000 students across the UAE. Her work extends beyond local impact, as she regularly contributes to global platforms such as WFES and WEEC, reinforcing her role as a leader in education for sustainable development and community engagement.

Over the years, she discovered her passion for media, storytelling, and creative communication, which led her to specialize in production, videography, and media strategy. Driven by a strong interest in the environment and sustainability, Bushra creates impactful content on social media, aiming to inspire communities and raise awareness about meaningful causes. Alongside her creative work, she is actively developing her skills in business and management, drawing on growth frameworks such as 10X to expand her leadership and entrepreneurial capabilities.

Bushra combines her diverse background in technology, education, and media to bring a unique perspective to her work, bridging innovation with purpose.

During her time in Japan, she presented her research at the International Conference of the Asian Pacific Planning Society (APPS) in Nagasaki in 2022, where she was honoured with an international research award.

Mawada is a Sustainability Consultant at Eedama, where she develops and consults on educational workshops focused on Architecture and Urban Planning. Her work emphasizes Climate-Responsive Design, Sustainable Architecture, Urban Planning, Sustainable City Design, and Rammed Earth Construction. In addition to her consulting role, she serves as the main coordinator in Abu Dhabi, supervising facilitators and ensuring that all programs and activities run smoothly, while also contributing as a Graphic Designer for Eedama’s visual materials.

Her love for nature and outdoor activities has naturally guided her toward a more sustainable lifestyle.

Her career began in waste management, where she developed a deep understanding of resource recovery and environmental systems. She later served as an Environmental Manager for a leading master developer in the UAE, where she helped shape large-scale sustainability strategies and environmental compliance programs. Now working as a sustainability facilitator, Rebecca is passionate about engaging communities—especially children—in meaningful, hands-on learning about environmental stewardship. She believes education is key to creating lasting change and thrives on inspiring the next generation to live more sustainably. Rebecca brings a practical, engaging, and compassionate approach to everything she does, driven by a strong belief in the power of small actions to make a big impact.

Supporting educational gardens, land restoration projects, and agroecology initiatives. He is drawn to spaces where learning feels alive—where play, collaboration, and reflection create room for growth, belonging, and transformation. Karim sees facilitation not as delivering content, but as creating the conditions for people to reconnect with themselves, each other, and the land. His approach tends to the unseen layers of connection and invites new, more life-giving stories to take root.

Also am a Climate Fresk facilitator, sharing knowledge on a science-based tool that empowers participants to understand the complexities of climate change and drive meaningful action.
Previously, as a Business Educator & Community Service Coordinator at Al Salam school, mentored student entrepreneurs, launched eco-initiatives, and led award-winning projects like the Young Investor’s Competition in Dubai,

Applying dynamic approach that blends education with real-world impact thrives on transforming climate knowledge into tangible solutions.

Nour’s experience includes contributing to research on the historic center of Cairo with an international cultural organization and participating in seminars on innovative energy solutions. She has passion for teaching and previously worked as a tutor, an experience that she values as it allowed her to share knowledge about sustainable urban cities and why they are essential in today’s world.

A member of Eedama since October 2024, I believe in the importance of spreading the message of sustainable living to people of all ages and backgrounds. This involvement has deepened my commitment to environmental education and community engagement. As I near the end of my internship at ADNOC Onshore in the Health, Safety, and Environment (HSE) department, I have developed valuable skills in risk assessment, biodiversity conservation, waste management, and sustainability reporting. I see myself as a thoughtful leader who values collaboration, listens actively, and encourages diverse perspectives within a team. I see challenges not as obstacles but as opportunities to showcase the knowledge and experience I have gained—not only through academic studies but also through personal research, volunteering, and a strong dedication to learning beyond the classroom.

Her inspiration is often found in nature, vintage textures, and the little imperfections that make things feel real. Around here, creativity is celebrated, waste is minimized, and passion is poured into every project.

Through her social media platforms and work, she aims to inspire people to make simple, eco-friendly lifestyle choices that lead to meaningful impact. Her recent children’s book on composting is a step toward creating early awareness — helping children understand how small actions like food waste reduction can contribute to a healthier planet.

At the heart of what she does is a belief in empowering others to care for the environment through knowledge, creativity, and community engagement. Her book is available to purchase via our website